Fractional Social Leadership · Open to Q1 2025 partnerships

Juan Gabriel Perez

I partner with founders as

Bilingual (EN・ES・IT・JP) strategist shaping community-led growth across North America and Japan. Currently steering social strategy at Monolith Multimedia Technologies and advising venture-backed teams on creative go-to-market playbooks.

Based in Fujisawa, Japan · Operating across JST, CST & EST time zones
Partnering with startup founders, creative agency leads, and global marketing teams

Signals founders care about

Proof points that de-risk creative bets and accelerate traction.

LinkedIn Reach

1.8K+

Operators, founders, and creative leads who follow weekly breakdowns on community strategy.

Social Proof

8 Recommendations

Public LinkedIn endorsements from CEOs, CMOs, and cross-functional collaborators.

Global Coverage

North America ↔ Japan

A decade growing communities across two continents for subscription and creative technology teams.

Cultural Fluency

4 Languages

English, Spanish, Italian, and Japanese localization to make every launch feel native, not translated.

Selected work

Snapshots of how strategy, storytelling, and community operations come together.

Current

Monolith Multimedia Technologies

Leading social strategy for a creative technology studio translating prototypes into market-ready stories.

  • Built a multi-timezone content engine aligning product, design, and sales pods.
  • Architected experimentation loops for launches across Chicago and Tokyo hubs.
  • Activated partnerships with creators and agencies to extend narrative reach.
Request the playbook
Growth

Japan Crate

As Social Media Director, transformed a subscription box into a thriving global fandom and retention flywheel.

  • Launched community-driven campaigns that increased engagement and lowered churn.
  • Connected product, CX, and influencer programs with unified storytelling.
  • Introduced analytics rituals to surface actionable sentiment from superfans.
Discuss this case
Agency Partner

Creative Launch Pods

Embedded fractional leadership for startups and agencies shipping their first or next big thing.

  • Spin up rapid narrative sprints to clarify positioning and storyline hierarchy.
  • Design community architecture that bridges product, marketing, and partnerships.
  • Coach internal teams on rituals that keep momentum after the launch moment.
Let’s plan your launch

How we can collaborate

Mix and match offerings to match your funding stage and internal capacity.

Fractional Head of Community

Plug in senior leadership to map community strategy, define KPIs, and orchestrate cross-functional execution.

Launch & Experiment Sprints

Four-to-eight week programs shipping positioning, channel prioritization, and campaign experiments.

Creator & Partner Ecosystems

Find, brief, and activate the right collaborators to co-create momentum with your brand.

Insights & Reporting Rituals

Instrument dashboards, feedback loops, and retrospectives that return compounding signal every week.

Playbook in motion

A repeatable framework tuned for scrappy teams who still expect senior quality.

01

Signal Mapping

Audit your ecosystem, audience motivations, and existing momentum to locate the fastest path to traction.

02

Narrative Architecture

Co-create the storyline, offer ladder, and creative briefs that ensure product, brand, and community move together.

03

Launch Systems

Spin up agile experimentation pods, channel calendars, and measurement rituals that make feedback actionable.

04

Momentum Sprints

Coach teams through iteration, partnerships, and retention programs so the launch energy compounds over time.

Portrait of Juan Gabriel Perez
About Juan

Translating culture and data into momentum

I'm a data-driven social strategist currently leading community and campaign architecture at Monolith Multimedia Technologies. Over the past decade I've launched subscription and creative technology brands across Chicago and the Tokyo metro area—always combining sharp analytics with human storytelling.

Previous stops include guiding Japan Crate's global subscriber community and advising founders as they scale their first marketing hires. I thrive where scrappy teams need a hands-on leader who can sketch the vision, design the operating system, and roll up sleeves to ship.

Location Fujisawa, Japan
Collaboration Modes Fractional leadership · Advisory retainers · Short-run sprints
Languages English, Spanish, Italian, Japanese
Toolbox Notion, Figma, Adobe CC, Airtable, Sprout Social, GA4

Words from collaborators

Handpicked from public LinkedIn recommendations.

LinkedIn Recommendation

Juan is one of the most professional, competent and passionate people I had the pleasure to work with. He is a dedicated, independent self starter, and whenever he sees the opportunity for improvement or growth, he picks up the projects and runs with them, significantly increasing the productivity level of the company. As a Social Media Director at Japan Crate, Juan made an incredible impact on the productivity of the Marketing team, providing data, analytical insights, testing new marketing initiatives with the community and supporting strategies for the future.

Eva Fiutak

CEO & Founder

Portrait of Eva Fiutak

Let’s build your next momentum wave

Tell me about your product, your timeline, and the creative ambition you’re chasing.

Base of operations

Fujisawa, Japan · Remote-friendly

Working hours

JST core · Flexible overlap with CST & EST

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